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North Hill Portfolio News

1.31.2007
North Hill Ventures and Greenhill SAVP Complete Investment in Serious

NEW YORK - Greenhill SAVP ("GSAVP") announced today that it has made a $5 million investment in Serious, Inc. ("Serious") as part of a $14 million round of financing. Greenhill SAVP co-led the investment with North Hill Ventures. Serious (www.serious.com), based in New York, is a privately held provider of digital publishing and marketing services with offices in New York, London and Singapore.

Serious' portfolio of intellectual property includes over 100 optical card patents in 60 countries. Applications of its proprietary technology include interactive gift cards, loyalty cards, pharmaceutical patient education cards, direct mail programs and collectible digital trading cards (CD & DVD Cardz). Serious' clients include Disney, Nickelodeon, BBC Worldwide, Virgin, ESPN, Best Buy, Circuit City, Electronic Arts, Indianapolis Motor Speedway, US Tennis Association, McKesson, InComm, Manchester United, Sony Pictures, New Line Cinema and Warner Brothers.

Brian Hirsch, Managing Director of Greenhill SAVP, said, "GSAVP's investment in Serious is consistent with the fund's focus on technology enabled services businesses. The management team at Serious has achieved rapid growth in a short period of time through a mix of creativity and a solid base of intellectual property. Serious' technology has a myriad of applications across a broad set of markets including stored value, direct mail, promotional marketing and collectibles to name a few which creates a tremendous opportunity to grow the business even further."

Serious CEO David Brown said, "Greenhill SAVP is a true value-added investor that Serious is delighted to have as a strategic partner. The firm will provide not only sound financial support and venture experience, but also brings a broad network of relationships with potential business partners to the table."

Greenhill SAVP (http://www.gsavp.com/) is Greenhill & Co., Inc's first venture capital fund. The Fund's focus is on early stage investments in technology-enabled services and business information services companies.

Greenhill & Co., Inc., founded in 1996, is a leading independent investment bank that provides financial advisory and merchant banking management services. It acts for clients throughout the world from its offices in New York, London, Frankfurt, Toronto and Dallas and its website is http://www.greenhill.com/.

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1.25.2007
Metatomix Achieves JIEM Certificaton

Certification Adds to Company's Implementation Expertise using the U.S. Justice Department's "Justice Information Exchange Model" Requirements

WALTHAM, MA, January 25, 2007 - Metatomix, Inc., a leading provider of integrated justice solutions to state and local governments, today announced its entire customer services team has achieved Justice Information Exchange Model (JIEM) certification. Funded by the U.S. Department of Justice's Bureau of Justice Assistance (BJA), JIEM provides a conceptual framework, methodology and software tools to assist state, local and tribal justice organizations with their integrated justice information systems planning and implementation.

JIEM is a tool to collect requirements for integrated justice information systems electronic information sharing, documenting both the business context and information content of information exchange as it currently exists. JIEM also can be used to create a blueprint for improved information sharing in the future. Importantly, JIEM is a business process analysis tool, not a system development tool. In this way, the Metatomix customer services organization complements the JIEM modeling tool, using the detailed blueprint information JIEM provides to configure its Judicial Data exchange (JDX) product for integrated justice information systems users.

"Metatomix recognizes the critical importance of the JIEM standard to our customers," said Tom Hall, vice president of customer service for Metatomix. "We continue to strive to improve our ability to deliver the highest quality of service to our customers. I'm proud to say that our entire services team have completed JIEM training and achieved certification, giving them a detailed familiarity with the JIEM model. Combined with real-world experience, their knowledge of JIEM provides our customers access to an unmatched level of expertise in implementing JIEM blueprints within the JDX product."

"The JIEM model is a phenomenal resource for the integrated justice market" said Christian Barr, integrated justice product manager for Metatomix. "For a commercial off the shelf software provider like Metatomix, an industry standard tool like JIEM that captures and communicates detailed requirements enables us to configure and deploy our solutions faster and more cost-effectively than requirements-gathering alternatives."

JIEM certification components include a conceptual framework, research and planning methodology and the JIEM Modeling Tool, a Web-based software application that enables users to document and analyze justice information exchanges. JIEM certification assesses an individual's:
  • knowledge of basic justice system organizations, events, documents, processes and terminology
  • understanding of business process analysis
  • comprehension of the dimensions of information exchange embodied in JIEM and their application in modeling information flow and business processes
  • ability to enter information exchanges into the JIEM Modeling Tool

For more information on JIEM and JIEM certification, please visit www.search.org/programs/info/jiem.asp. For more information on Metatomix products and services, including its JIEM certification, please visit http://www.metatomix.com.

About Metatomix, Inc.

Founded in 2000, Metatomix (www.metatomix.com) is a leading provider of commercial off the shelf (COTS) integrated justice solutions to support superior public safety decisions, streamline processes and dramatically lower the cost of administering justice. Metatomix solutions intelligently automate JIEM (Justice Information Exchange Model) exchanges of information, provide single views of subjects across multiple agency data sources from a single screen and sign-on and perform advanced correlation of information to support investigations, sentencing and corrections activities. For more information, visit the Metatomix Web site: http://www.metatomix.com.

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1.24.2007
Serious Receives Second Sport Industry Award Nomination

Hot in succession to last year's nomination for its Manchester United 2006 DVD Cardz, Serious is thrilled to have been short listed for a Sport Industry Award 2007. Evidently history is truly repeating itself, because this year's nomination is also for a card produced for the same Premier League giants! The judging panel, chaired by John Inverdale, has short listed Serious' One United DVD Card in the 'Best Use of Digital Media in Sport' category.

The prestigious awards, (recognised as the Oscars of the Sports Industry), celebrate commercial achievement in UK sport and encompass the best of the sporting world, from TV sport commercials, sport sponsorship programmes, sport product marketing campaigns, through to sport news coverage etc. They attract over one thousand key decision makers from brands, media and governing bodies involved in the world of commercial sport, and will culminate on March 29th in a glittering evening of high-powered networking, hosted by a roster of the UK's most successful sports men and women.

The nomination comes at a time of major expansion for Serious as it now owns more than 100 optical card patents in more than 60 countries and brings Serious' total to five award nominations within the past 18 months of the company's career.

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1.23.2007
Oppenheimer Launches Unified Managed Account Program with Placement Investments as Overlay Manager

- Investment Firm Introduces Unified Managed Accounts to Investment Advisory Services -

NEW YORK, NY, January 23, 2007 -- Oppenheimer Asset Management, Inc., together with its affiliates Oppenheimer Holdings Inc. and Oppenheimer & Co. Inc., (Oppenheimer) a leading national investment boutique, and Placemark Investments, Inc., the industry's largest independent provider of active overlay portfolio management services, are pleased to announce the launch of a unified managed account (UMA) offering created to continue Oppenheimer's tradition of providing innovative investment management solutions to the firm's clients.

Oppenheimer's UMA program offers portfolios consisting of premier investment managers and ETFs for a broad spectrum of investor needs and risk levels. The UMAs are part of Oppenheimer's highly successful Investment Advisory Service (IAS) program. "UMAs have rapidly become an important platform for delivering integrated wealth management solutions to individual and institutional investors," said Peter Amendolair, Oppenheimer's Senior Managing Director in charge of the Consulting Group. "The UMA portfolios we have constructed allow our financial advisors to continue providing superior programs and services to our clients."

The UMA portfolios have minimums ranging from $50,000 to $500,000, and include focused equity as well as fully diversified asset allocation offerings. Placemark, based in Dallas, TX, and Wellesley, MA, will be the overlay manager for the portfolios, taking investment discretion on all accounts and coordinating the back office and administrative functions. Oppenheimer clients will also have the option of adding Strategic Tax Management to their UMA portfolios, allowing those portfolios to be custom tailored by Placemark to each client's individual tax needs.

"Placemark's overlay capabilities enable us to offer a single account that encompasses a variety of diversified investment strategies," continued Amendolair. "Because Placemark handles the day-to-day administration of the program -- rebalancing, cashflow management, and tax management -- our financial advisors can continue to provide the high level of personal advisory service that Oppenheimer clients expect and deserve without getting bogged down in the operational details required to deliver such highly customized solutions."

"We are extremely pleased to be able to partner with Oppenheimer to offer their advisors and their clients a unified investment solution," said Lee Chertavian, Chairman and Chief Executive Officer of Placemark Investments. "The marketplace for UMAs has increased dramatically over the last year; it's no longer a question of should you offer one, but how soon can you get it implemented."

About Oppenheimer With roots tracing back more than a century, Oppenheimer and its predecessor companies have been pioneers in the financial services industry and are known for their innovative work in the securities industry, particularly where it relates to asset management and equity research. Throughout its history, Oppenheimer has strived to provide investors with the necessary expertise and insight to meet the challenge of achieving their financial goals.

In January 2003, Fahnestock & Co. Inc. acquired Oppenheimer & Co., and in September of the same year adopted the name Oppenheimer for the combined company. As a leading investment boutique, it ranks as the eleventh largest independent full-service securities firm in the United States, in terms of the number of retail registered representatives, as of September 2006.
Fahnestock was founded in 1881 in New York City as a privately owned full-service securities brokerage firm. It successfully weathered the Great Depression and grew steadily over the years, expanding significantly in the last decade through acquisitions. Oppenheimer & Co. was founded in 1950 when a partnership was created to act as a broker-dealer and to manage related financial services. The firm was a groundbreaker in securities research and asset management.

Today, Oppenheimer occupies a unique position among competitors thanks to the dedication, expertise and creativity of its people. Oppenheimer professionals have earned the firm an excellent reputation among investors by being responsive to client needs, by operating with the highest standards of objectivity and integrity, and by providing financial services that put clients' interests first.

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1.22.2007
Compete.com Hits 300,000 in a Snap

Free Premium Web Analytics are a Smash Hit with Digital Marketers

BOSTON, MA - January 22, 2007 - In its first seventy five days, Compete.com has revolutionized the web metrics market. The new site provides premium web metrics for each of the top one million web sites, featuring precise traffic snapshots for free. Compete.com has proven to be a popular and valuable resource for online marketers, with more than 150,000 people visiting the site and 300,000 site snapshots so far.

Compete.com is the first and only free premium web metrics service in the market. Powered by the biggest and most diverse online consumer behavior data in the industry, its SnapShot feature enables marketers to see into rivals' web sites and new microsites and to evaluate potential online partnerships, easily and for free.

"Data from web analytics providers can be frustratingly inaccurate, but Compete.com offers accurate and timely metrics that we rely upon," said Ashton Peery, CEO of Top10 Media, Inc. "Compete.com's SnapShot is more reliable than other online data sources because it uses the most thorough and unbiased methodology in the industry. Quite simply, Compete's metrics are the best on the Web."

According to Compete, users submitted snapshots across a wide range of online categories with the most "snapped" sites reflected the site’s appeal among web-savvy marketers, online socialites and holiday shoppers.

"We are proud and excited that users are validating the quality of the information at Compete.com," said Stephen DiMarco, chief marketing officer at Compete, Inc. "People who don't have access to Hitwise, NetRatings or Comscore, or who are looking for an alternative to Alexa, will find a wealth of accurate data and useful features at our site. And they will get even more value as we roll-out new tools and more metrics throughout the year."

Compete.com also showcases an influential, insightful and award-winning blog which has garnered praise both on and off the web. The site has been added to the prestigious 9rules community of blogs and received the coveted MITX award for Best Community/Blog in 2006. There are already 300 blogs referenced or linked to the Compete.com blog, catapulting it into top 10,000 blogs according to Technorati.

About Compete

Compete, Inc. is the only online market research firm that creates value for both consumers and marketers. Compete's research is powered by millions of people who share their online behavior to create a more trusted, transparent, and valuable Internet. Consumers use Compete to stay safe when they surf, save when they buy, and discover the best new websites. Leading companies turn to Compete to understand how these consumers consider, buy and engage with their own and rival brands. Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Verizon Wireless, DaimlerChrysler and other innovative companies rely on Compete's real-time insights to improve the return on their marketing investments.

Compete is headquartered in Boston, Massachusetts, with offices throughout the US. For more information, please visit http://www.competeinc.com/.

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1.16.2007
SimpleTuition Powers AOL Money & Finance

Helps Parents and Students Find the Best Loan Option

BOSTON - January 16, 2007 - SimpleTuition, Inc., a company dedicated to helping students and parents make sense of education financing choices, today announced the availability of an online resource at AOL Money & Finance to help parents and students easily compare student loan options. Available today at http://money.aol.com/loans/college, the comparison tool helps parents and students analyze, assess and apply for student loans based on their unique financial situation.

"Working with AOL to develop a customized college loan comparison solution significantly extends our reach to help parents and students make difficult student loan decisions," said Kevin Walker, co-founder and CEO of SimpleTuition. "This online solution will help parents and students make sense of the range of financing options available to them and provide an efficient and objective way to alleviate the complexities of student loan scenarios and of college funding in general."

With the cost of college at an all-time high - projected to reach $220 billion this year, $86 billion of which will be financed by students or their parents - families nationwide require multiple loans each year to cover tuition and fees. Many are desperate for a clear, concise and easy-to-use resource to help find the best student loan options, especially at this time of year, when interest in PLUS loans for parents is so high.

The only objective comparison resource available for student loans and student loan and student loan consolidation options, SimpleTuition helps parents, students and financial aid administrators compare, analyze, and apply for education financing. Since its launch in May, SimpleTuition has helped thousands of families determine the best loans for their needs.

With SimpleTuition, parents and students can quickly compare loans by simply entering the estimated amount needed and answering a few non-personal questions. The company offers over 40 loan products for all loan types including Private, PLUS, GradPLUS, Federal Consolidation, and Private consolidation loans from 20 lenders. Results can be sorted by monthly payment, total cost of the loan, number of payments, first payment due date and APR. With direct links to the financial institution's online application, the entire process can be completed online or via a toll free call. To ensure the objectivity and accuracy, SimpleTuition is not a lender.

About SimpleTuition, Inc.

Founded in 2005, SimpleTuition is dedicated to helping students and parents make sense of education financing options. Recently featured as one of Fast Company's Top 12 Web 2.0 sites, SimpleTuition is the only company to offer an independent and objective solution for researching and comparing private, PLUS, Stafford, GradPLUS, federal consolidation and private consolidation loans. SimpleTuition is headquartered in Boston, Massachusetts and is funded by Atlas Venture, IDG Ventures Boston and North Hill Ventures.

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1.10.2007
Serious Cardz Increase Response Rate More Than 1000% Over Traditional Direct Marketing

LAS VEGAS -- (MARKETWIRE) -- CES

Serious USA, Inc., the global leader in proprietary DVD and CD Gift Cards(TM), has created a paradigm shift in the way goods and services are marketed to their intended customer. Senior Account Managers Dia Marchionne and Mikel Freemon are meeting with companies and demonstrating the Cardz over the course of the Consumer Electronics Show (CES). The general consensus is that the Cardz by Serious provide a simple economical solution to meet all of their clients' marketing needs combined with an unprecedented opportunity to reach their targeted market.

Working in tandem with strategic partners from InComm, the world's largest distributor of gift cards, Serious CD and DVD Cards have a verifiable response rate of more than a thousand percent increase over more traditional direct marketing initiatives.

Serious USA, a dynamic digital publisher and marketing company, is headquartered in New York with offices in London and Singapore. Serious USA is the worldwide publisher of interactive, rectangular DVD Cardz, which hold 570 megabytes of content playable in any standard DVD player (including PlayStation2 and Xbox) as well as on Windows and Mac computers without requiring additional software. A harbinger of entertainment and technological convergence, DVD Gift Cards were a big holiday hit. Millions of Americans opted into giving gift cards rather than pursuing the stress-inducing quest for the perfect present. An estimated $25 billion in gift cards were purchased this Holiday Season, according to the National Retail Federation, a 34% increase over last year.

"Whether used as a Gift Card, Loyalty Card, Direct Mail Piece, Business Card, Collectable or Incentive Card, the Cardz' multi-faceted applications are only limited by the distributor's imagination," states Marchionne. Immediately recognized as one of the most effective tools available for delivering customized, consumer-targeted content, the Cardz track consumer usage. Optional surface scratch fields or unique digital bar codes offer stored monetary value. Cardz seamlessly provide an extremely valuable medium for progressive direct-marketing and point-of-purchase campaigns to break out of today's crowded market.

Serious USA has launched high profile projects including on-pack premiums for the DVD releases of "The Lord of the Rings: The Two Towers," "The Matrix Reloaded" and a Prince fan club postcard for NPG Records. A family favorite, Disney, Nickelodeon, BBC Worldwide, Best Buy, Vodafone, Sony Pictures, New Line Cinema and ESPN have also embraced Cardz.

With a magnetic stripe and instant hyperlink connectivity to the client's website, buying power is transferred to the Cardz holder. Businesses have the added value of what amounts to an interest free loan from the customer. With an award winning team of designers and an in-house studio, Serious USA provides comprehensive fulfillment from content design to authoring and replication. "Gift Cards," says Serious USA President/CEO David Brown, "and specifically Cardz, are positioned to revolutionize the way we shop, much as shopping online once did."

Executives from Serious USA, Inc., creators of the revolutionary DVD and CD Cardz(TM), are available at the InComm Stand # 31423, South Hall 3, at CES Las Vegas.

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1.8.2007
Corporate Governance Expert Richard Steinberg Joins OpenPages Board of Advisors

Waltham, Mass. - January 8, 2007

OpenPages, the leading provider of enterprise governance, risk and compliance management (GRCM) solutions, today announced that nationally recognized corporate governance expert Richard M. (Rick) Steinberg has joined the OpenPages Board of Advisors. As a member of the Board, Mr. Steinberg will play an important role in guiding the development of OpenPages' software solutions for enterprise risk management.
"The ability to identify, analyze and manage risk on an integrated, company-wide basis enables corporations to optimize business processes while effectively preparing for future uncertainties," said Michael J. Duffy, president and CEO of OpenPages. "As OpenPages continues to expand its portfolio of governance, risk and compliance solutions, Rick Steinberg's experience and expertise will be invaluable to our company and our customers as they expand their compliance initiatives to include broader risk management strategies in an effort to improve business operations."

Mr. Steinberg brings to OpenPages many years of experience in the corporate governance space. He founded and is principal of Steinberg Governance Advisors, Inc., and is recognized nationally as an expert in corporate governance, internal controls and risk management. He advises boards of directors - and their governance, audit and other committees - at Fortune 100 companies, mid-size corporations, major institutional investors and leading universities, as well as federal governmental bodies.

Prior to Steinberg Governance Advisors, Mr. Steinberg was a senior partner of PricewaterhouseCoopers LLP (PwC) and was its Corporate Governance Practice Leader, responsible for PwC's corporate governance thought leadership and where he advised major company boards of directors on corporate governance issues. He served as the lead project partner in developing the Committee of Sponsoring Organizations of the Treadway Commission (COSO) Internal Control -- Integrated Framework, which is the global standard of internal control, and recognized by the SEC and Public Company Accounting Oversight Board for corporate use in meeting Sarbanes-Oxley's reporting requirements. He also led the development of COSO's Enterprise Risk Management - Integrated Framework, and as a founder and leader of PwC's risk management and control consulting practice, Mr. Steinberg oversaw development and implementation of clients' risk management processes.

"OpenPages continues to broaden its vision, backing its strong position in the market for Sarbanes-Oxley compliance with innovative solutions that address enterprise risk and compliance management," Mr. Steinberg said. "I look forward to working with OpenPages and its forward-thinking customers as they develop the next generation of governance, risk and compliance management solutions."
Mr. Steinberg is widely published on governance issues and led a major governance study culminating in the highly acclaimed publications Corporate Governance and the Board - What Works Best and the companion, Audit Committee Effectiveness - What Works Best. He is a regular contributor to Compliance Week Magazine.

About OpenPages
OpenPages is the leading provider of Governance, Compliance and Risk Management solutions for Sarbanes-Oxley Compliance, General Compliance Management, Operational Risk Management and IT Governance. The company's solutions provide the visibility, decision support and control to improve accountability, better manage risk, achieve compliance with numerous regulations, improve operational performance and align strategies to ensure better results.

Market-leading corporations in financial services, manufacturing, telecommunications, media/entertainment, retail/consumer, energy, high technology, health services and life sciences rely on OpenPages to help them achieve sustainable governance, risk and compliance management -- enabling them to become well-governed businesses. Founded in 1996, the company is headquartered in Waltham, Massachusetts, with international offices in Hong Kong, Japan, France and the United Kingdom, and regional offices throughout North America.

For more information on OpenPages' suite of business governance software solutions or to register for an online demonstration, please call 781-693-5999 or visit http://www.openpages.com/.

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