Search Analytics Select(TM) uniquely combines customer segmentation and search strategies for more profitable search marketing performance

Boston, MA., December 12, 2007 -- Compete, Inc., a leading web analytics company, today released Search Analytics Select(TM), the only search marketing service that infuses search strategies with the precision of customer segmentation. By precisely targeting searches within their most profitable customer segments, marketers can focus on how their search investments are lifting sales and building brand equity. Search Analytics Select starts with the same industry-leading online consumer data that powers Compete.com, delivering deeper insights across more consumers, more terms and more sites, and promises a more profitable return for every dollar invested on search.

"In search, better targeting brings us closer to the holy grail of advertising," said Kevin Lee, Executive Chairman and Co-Founder of Didit. "The key is to identify the 'power segments' that provide better conversion, higher immediate value and better lifetime value. This drives a dramatically higher ROI and profit. Today, the brilliant marketers are buying intelligently through segmentation and a strict focus on profit maximization and ROI tuning."

For marketers, Search Analytics Select answers important questions such as:
-What is the impact of my search efforts on branding and future sales?
-How do I compare to rivals on post-click-through conversion and engagement metrics?
-How profitable are my search investments compared to my rivals?
-In what customer segments are my search efforts most effective/ineffective?
-What are the most important terms in my most important segments?
-What changes can I make now to my bidding and landing pages to get better results?

"Marketers who simply cast a wide net with search are seeing diminishing returns for their investment," said Jeremy Crane, director of search and online media at Compete. "Search Analytics Select changes this by letting marketers focus on what will really lift sales and drive branding among their most important customers. It lets you focus your search strategies and concentrate on the terms and sites your customers are showing you -- through their behavior -- will have the greatest pay off."

How Search Analytics Select Works
Search Analytics Select measures query, referral and post-click data across Google, Yahoo, MSN/Live, AOL and Ask. The service uses proprietary behavioral taxonomies to segment searchers based on their online behavior; Compete offers more than 100 pre-defined shopping and lifestyle segments including Auto Intenders, Mobile Pre-churners, Online Bankers, Fantasy Sports Enthusiasts, Online Socialites and Pet Lovers. A search marketer selects the segments relevant to them and Compete delivers monthly interactive workbooks consisting of the total number of search referrals, search referral share versus key competitors, engine share, keywords and immediate and lagged post-click-through conversion and engagement measures.

The Compete data is equally useful for hands-on search analysts and business executives seeking a more holistic view of their customer sets. By focusing on how their best customers are actually behaving, marketers can more accurately measure the direct response and brand impact of search campaigns, strategically alter term portfolios and bidding strategies and refine their site design to increase efficiency and ROI.

For more information on Compete Search Analytics Select email press@compete.com.

About Compete, Inc.
Compete helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database -- the largest in the industry -- makes the web as engrained in marketing as it is in people's lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.

All logos, company and product names may be trademarks or registered trademarks of their respective owners.