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North Hill Portfolio News

9.24.2007
Compete Search Analytics Now Live on Compete.com

Pay-per-use pricing enables any business to build competitive online search strategy

Boston, MA., September 24, 2007- Compete, Inc., a leading web analytics company, today announced that Compete Search Analytics is live at Compete.com. Marketers at large and small companies alike can immediately benefit from the new Web-based resource that delivers the industry's richest search analytics on a revolutionary pay-as-you-go basis.

Using just a credit card to activate the service, a marketer at any size company, with any level of search marketing experience, can gain valuable insights through Compete Search Analytics. With the service, it's easy to identify new relevant keywords for possible bids, learn competitor's search strategies and track performance of specific keywords against competitors. The Compete data is drawn from billions of monthly searches on the top six search engines.

Reaction from Beta Customers

From Tony Spencer, tonyspencer.com

"When I first used the tool, I blogged that it was so good I kinda felt dirty. After finding myself using it nearly daily, and falling in love with its powerful data, we have gone so far as to integrate its reports into our internal suite of SEO analysis tools. Nothing out there has even come close to providing this kind of competitor insight. I'd rename it to ‘Log in to Your Competitor's Web Stats' because the tool is exactly that."

From Sheila Marcelo, founder, CEO of Care.com

"Being a Web-based business, Compete's Search Analytics tools have been instrumental in helping us to better understand how customers reach us. Working with Compete has enabled us to effectively develop our search campaigns."

From David Carrel, VP/Director, Strategy & Analysis, Digitas

"Digitas constantly seeks innovative solutions that drive competitive advantage for our clients. Compete's new Search Analytics tool supports our view to define the competitive landscape at the granular keyword level, and enables us to better bid, plan and optimize at this level. This drives more targeted, responsive, and ultimately successful campaigns for our clients."

About Compete, Inc.

Compete helps the world's top brands improve their marketing with the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, DaimlerChrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns.

Compete's online behavior database - the largest in the industry - makes the web as engrained in marketing as it is in people's lives. Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit www.competeinc.com, or to join the conversation visit www.compete.com.

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