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North Hill Portfolio News

8.1.2007
SimpleTuition Inc. Wins Award for Outstanding Achievement in Website Development from Interactive Media

Newton, MA, June 25, 2007 -- SimpleTuition, Inc., a company dedicated to helping students and parents make sense of education financing choices, today announced it won the award for Outstanding Achievement in Website Development from the Interactive Media Council. SimpleTuition.com was voted the financial information website of choice for its student loan comparison resource.

The Interactive Media Awards from the Interactive Media Council recognize the highest standards of excellence in website design and development. The judging process evaluates various criteria, including design, usability, innovation in technical features, standards compliance and content. Only a fraction of sites in the quarterly IMA competition meet these guidelines.

"It's an honor to have our work recognized by the Interactive Media Awards," said Kevin Walker, CEO of SimpleTuition, Inc. "Our goal is to simplify the complex process of finding and evaluating student loan choices to help families make an informed decision in selecting the financing option that best suits their needs. This award recognizes our success in developing a site that lets parents and students easily interact with the complex and important decisions related to education borrowing."

SimpleTuition currently offers research and comparison information for over 100 student loan products, including Private, PLUS, GradPLUS, Stafford and Federal Consolidation loans from 45 lenders. With direct links to the financial institution's online application where available, the entire process can be completed online or via a toll free call. Users can sort results by monthly payment, total cost of the loan, number of payments, first payment due date and APR, as well as compare by lender, loan type, fund disbursement, credit sensitivity, minimum and maximum loan amounts, repayment options and borrower benefits. To ensure objectivity and accuracy, SimpleTuition is not a lender.

About SimpleTuition, Inc.

Founded in 2005, SimpleTuition is dedicated to helping students and parents make sense of education financing options. Recently featured as one of Fast Company's Top 12 Web 2.0 sites, SimpleTuition offers the leading independent and interactive solution for researching and comparing over 100 private, PLUS, Stafford, GradPLUS and Federal Consolidation loans from more than 45 lenders. SimpleTuition is headquartered in Newton, Massachusetts and is funded by Atlas Venture, IDG Ventures Boston and North Hill Ventures. For more information, visit http://www.simpletuition.com/.

About the Interactive Media Awards

The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition.

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