United Supporters Receive Direct Mail CD Card Renewal
Being a Season Ticket Holder is the only way to guarantee seats to the most exciting matches at Old Trafford, and this summer Manchester United is reaching out to their valued Season Ticket Holders to encourage timely ticket renewal in a rather dynamic and interactive way. The club is sending out its first ever CD Postcard 'Ticket Renewal' direct mailer. This also happens to be a UK first as well.
Opening with an exclusive personalised video introduction, especially filmed for the Card by Sir Alex Ferguson himself, the digital content goes on to facilitate online renewals with an interactive seat view, explanation of ways to pay, seat transfer plans, etc., as well as gifting exclusive Man Utd wallpapers and screensavers.
Prize incentive
There is also the added incentive that Season Ticket Holders who renew by 31st May are automatically entered to win fantastic Manchester United prizes; including a Man Utd OPUS signed by Sir Alex Ferguson and Sir Bobby Charlton, a match hospitality package in the 1968 Suite, as well as player autographed collectable DVD Cardz sets.
"At Manchester United, we like to think that the only constant is change as we continually look to discover new and inventive, yet personalised ways to communicate with our fans," commented Steve Hall, General Manager of Ticketing and Membership. "Fans expect sophisticated communications across all our channels and the proprietary platform of these interactive cards will hopefully achieve this, as well as create an actionable, quicker and more secure way to renew your seat to watch the Premiership Champions next season".
This form of 'push' digital marketing has already seen success in the States with Serious, the company behind the Manchester United Season Ticket Renewal Card and whose portfolio of intellectual property includes over 100 optical card patents in 60 countries, having recently received a Promo Interactive Marketing Award 2007 for a similar campaign that it produced for The Indy 500.
"That programme had a tremendous response, with 28% of recipients renewing their Indy 500 tickets online for the next year's running," explained David Brown CEO at Serious. "We hope to duplicate this with Manchester United, to be able to add it to their roster of success at the end of the 2007 football season."
The Manchester United Season Ticket Renewal Cards (Win/Mac) are currently being mailed to Season Ticket Holders.
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About Serious
Serious is an award-winning, privately held digital publisher and marketer with offices in New York, London and Singapore. Its portfolio of intellectual property includes over 100 optical card patents in 60 countries. Applications of its proprietary technology include interactive gift cards, loyalty cards, pharmaceutical patient education cards, direct mail programs and collectible digital trading cards.Serious' clients include BBC Worldwide, Best Buy, Vodafone, Indianapolis Motor Speedway, Disney, Electronic Arts, Circuit City, five of the top 10 US pharmaceutical companies, Manchester United, Sony Pictures, New Line Cinema, Warner Brothers, ESPN and Campbell's. Serious was a recent winner of a Promo Interactive Marketing Award 2007.
