Expanded focus helps marketers navigate convergence, consolidation and connected consumers
Boston, MA - April 2, 2007 - Compete Inc., the leading online consumer market research firm, today announced the expansion of its wireless practice and the promotion of Adam Guy to general manager. Drawing upon its market-leading position working with carriers, MVNOs and handset manufacturers, Compete will extend its offerings to help a broader set of companies in the telecommunications and media industries. As consumer demand and usage for more personalized content and services continue to increase, Compete is well-positioned to partner with telecommunications and media companies to help them win, keep and grow customers more effectively.
According to data from Compete, consumers want "anytime, anywhere" communications and entertainment - the ability to connect with content and people independent of technology or location. This surge in interest for on-demand content and streamlined services has created a lucrative, yet intensely competitive market for telecommunications and media marketers. Competition is heightening as AT&T consolidates the Cingular brand, and as Comcast and Verizon battle for sole ownership of a household's voice, wireless, data, internet and entertainment spending.
Because of these dynamics, major telecommunications and media companies such as EMBARQ and Microsoft are turning to Compete's data and expertise to help plan and measure the impact of their marketing campaigns, use the online channel to acquire and upsell customers, defend their customer base from competitive encroachment, and design and launch new products to meet consumers' evolving needs.
"We are leveraging Compete's insight into consumer behavior to better understand how to acquire and service our customers," said Doug Freeman, director of eCommerce at EMBARQ. "We expect Compete's deep domain expertise will help EMBARQ achieve our business objectives in 2007 and we are excited about this partnership."
"As consumers go beyond traditional access channels for their digital communications and media, it will be critical for providers to understand how they are considering all of these services," said Adam Guy, general manager of Compete's Telecommunications and Media practice. "Compete's ability to analyze the entire purchase cycle will empower our clients to grow and optimize their consumer share of mind."
Adam Guy brings deep domain experience and high visibility in the telecommunications industry to his position as general manager of the telecommunications and media practice. In this new role, Adam leads a team of sales, product marketing and client services professionals to create and deliver new products based on comprehensive consumer and competitive intelligence. Prior to this new role, Adam served as managing director of Compete's industry-leading wireless practice. In addition, Adam has worked at InfoTek Research, The Strategis Group, GTE and at the Yankee Group where he focused on wireless carriers and their approaches to distribution, pricing, market segmentation and enabling technology platforms.
Read more about the telecommunications and media practice
About Compete
Compete, Inc. is the only online market research firm that creates value for both consumers and marketers. Compete's research is powered by millions of people who share their online behavior to create a more trusted, transparent, and valuable Internet. Leading companies turn to Compete to understand how these consumers consider, buy and engage with their own and rival brands. Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Verizon Wireless, DaimlerChrysler and other innovative companies rely on Compete's real-time insights to improve the return on their marketing investments.
