MARLBORO, Mass., March 15, 2007 - Forefield Inc. announces the expansion of its newsletter service.
Forefield's industry leading newsletter solution for financial advisors has been enhanced to offer additional content selections, more powerful formatting options, and broader e-mail distribution reach. The number of available articles for inclusion in each newsletter issue has been increased, providing financial advisors with greater choice when they create their custom newsletters and allowing them to better tailor their newsletters to their practice. New formatting controls permit greater ease in creating custom articles and introductory notes and streamlining the workflow of custom newsletter creation. The blast e-mail capability has also been expanded, allowing advisors to have greater reach for their prospecting efforts. All enhancements have been added in to the existing service at no additional cost, thereby increasing the overall value Forefield delivers to its newsletter customers.
Forefield's five-article, four-page, NASD-reviewed newsletter service features articles addressing important market events and current industry trends. In addition to choosing from scores of different designs, advisors may personalize the newsletter with their contact information, picture, logo, disclaimer, masthead, and even an introductory note. The newsletters are then immediately available for electronic delivery to clients and prospects through e-mail, or hard copies can be bulk mailed to the advisor or mailed directly to clients. Financial institutions can lock down branding, design, and compliance features of the newsletters in order to offer their financial advisors a fully integrated and turnkey system.
"We had triple digit growth in our newsletter business in 2006. Our subscribers appreciate that the newsletter service helps them prospect for new clients while providing a high level of service to existing clients," said Brent Delehey, President and Chief Executive Officer at Forefield. "Our latest release provides our clients with even greater flexibility and reach, at no additional cost, and together with our other solutions, provides a strong platform for daily sales and marketing activities."
Advisors wishing to learn more about Forefield newsletters or any of Forefield's other products can sign up for a free trial at www.forefield.com.
About Forefield Inc.
Established in 1997, Forefield is the foremost provider of real-time sales, education, and client communication solutions for financial institutions and their advisors. Forefield's Web-based solutions facilitate the communication of client-centric financial planning knowledge and advice that is current, concise, and compliant. For more information, visit www.forefield.com.
