As the January transfer window closes, a February opportunity to buy players, or more specifically to purchase the new 2007 officially licensed Manchester United DVD Cardz arrives. The exciting five player digital card set will become available at retail from February 8th, with specialist distribution on both the physical shelves of the Man Utd Megastore at Old Trafford and the virtual shelves of www.store.manutd.com - the official online Megastore.

Players in the 2007 set:

• Wayne Rooney
• Cristiano Ronaldo
• Ryan Giggs
• Rio Ferdinand
• Louis Saha

The 2007 collection follows on from last summer's One United DVD Cardz, recently nominated for a 2007 Sport Industry Award, (for Best Use of Digital Media) and which were gifted in the collector-edition subscription packs for the club's official membership scheme.

As with the One United card, the new 2007 collectibles are also dual-feature DVDs. This means that they are packed with both fantastic MUTV video highlights and interactive games (that play in a standard DVD player, PS2 or Xbox), and exclusive PC/Mac-based extras of custom downloadables with bonus videos as well. All this to the accompaniment of an original soundtrack specially produced by White Chalk, the record label of Man Utd defender Rio Ferdinand.

Card Contents:

• 05/06 match highlights
• Top 5 BRILLIANT moments
• Interactive biographies
• Soundtrack by White Chalk
• Music Arcade loaded with DVD games
• United Quiz
• Wallpapers
• Bonus video clips
• Printable United stickers

"This is one type of card that Man Utd is very happy to be associated with during the football season," commented Mark Hargreaves, General Manager, Man Utd Interactive. "And in line with our website coming first in the table of Premiership sites recently, MUi is delighted to be leading the field once again through this collaboration with a like-minded forerunner in new media. The feel, tone and consistently high standard of interactive design that Serious' previous card collections demonstrated have evolved yet again in 2007, and this combined with the very latest in digital technology, make our fans party to a pretty exclusive product range."

Each card is available to buy as a single (3.99 pounds) or as a full set (16.99 pounds) and a sales-based contribution is donated to the club's global charity partner; United for UNICEF, which to date has raised over 2 million pounds to improve the lives of more than 1.5 million children all over the globe. Two of the Cardz also carry player video messages, with Giggs and Ferdinand lending their voices, personalities and celebrity muscle to advocate the work of this important organisation. Rio's visually impactful public service announcement (filmed with the UNICEF UK Ambassador, Jemima Khan) is featured on his card.

The Ryan Giggs card additionally carries an extra special video, featuring footage from a UNICEF trip that he made to Soweto in 2006, as part of the 'Unite for Children - Unite Against AIDS' campaign. By backing United for UNICEF in this way, Serious hope that the Cardz can help deliver the agency's critical manifesto to a young and socially conscious 'gaming' audience, who can then contribute to turning the subject of the AIDS pandemic from mere polite conversation to critical mass.

"If content is king," added Vince Allen, Chief Technology Officer at Serious, "then the 2007 Cardz certainly must have the metrics for a successful piece of fan merchandise, based on the outstanding material that MUi, MUTV & United for UNICEF have taken the time and care to source and supply us with."

Man Utd DVD Cardz are available from 7th February 2007.

About Serious

Serious is an award-winning, privately held digital publisher and marketer with offices in New York, London and Singapore. Its portfolio of intellectual property includes over 100 optical card patents in 60 countries. Applications of its proprietary technology include interactive gift cards, loyalty cards, pharmaceutical patient education cards, direct mail programmes and collectible digital trading cards (CD & DVD Cardz).

Serious' clients include Disney, Nickleodeon, BBC Worldwide, Virgin, ESPN, Best Buy, Circuit City, Electronic Arts, Indianapolis Motor Speedway, US Tennis Association, McKesson, InComm, Manchester United, Sony Pictures, New Line Cinema and Warner Brothers. Serious has been nominated for a 2007 Sport Industry Award and was nominated for both a Licensing Award and a Sports Industry Award in 2006, and a British Interactive Media Award in 2005.