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North Hill Portfolio News

1.22.2007
Compete.com Hits 300,000 in a Snap

Free Premium Web Analytics are a Smash Hit with Digital Marketers

BOSTON, MA - January 22, 2007 - In its first seventy five days, Compete.com has revolutionized the web metrics market. The new site provides premium web metrics for each of the top one million web sites, featuring precise traffic snapshots for free. Compete.com has proven to be a popular and valuable resource for online marketers, with more than 150,000 people visiting the site and 300,000 site snapshots so far.

Compete.com is the first and only free premium web metrics service in the market. Powered by the biggest and most diverse online consumer behavior data in the industry, its SnapShot feature enables marketers to see into rivals' web sites and new microsites and to evaluate potential online partnerships, easily and for free.

"Data from web analytics providers can be frustratingly inaccurate, but Compete.com offers accurate and timely metrics that we rely upon," said Ashton Peery, CEO of Top10 Media, Inc. "Compete.com's SnapShot is more reliable than other online data sources because it uses the most thorough and unbiased methodology in the industry. Quite simply, Compete's metrics are the best on the Web."

According to Compete, users submitted snapshots across a wide range of online categories with the most "snapped" sites reflected the site’s appeal among web-savvy marketers, online socialites and holiday shoppers.

"We are proud and excited that users are validating the quality of the information at Compete.com," said Stephen DiMarco, chief marketing officer at Compete, Inc. "People who don't have access to Hitwise, NetRatings or Comscore, or who are looking for an alternative to Alexa, will find a wealth of accurate data and useful features at our site. And they will get even more value as we roll-out new tools and more metrics throughout the year."

Compete.com also showcases an influential, insightful and award-winning blog which has garnered praise both on and off the web. The site has been added to the prestigious 9rules community of blogs and received the coveted MITX award for Best Community/Blog in 2006. There are already 300 blogs referenced or linked to the Compete.com blog, catapulting it into top 10,000 blogs according to Technorati.

About Compete

Compete, Inc. is the only online market research firm that creates value for both consumers and marketers. Compete's research is powered by millions of people who share their online behavior to create a more trusted, transparent, and valuable Internet. Consumers use Compete to stay safe when they surf, save when they buy, and discover the best new websites. Leading companies turn to Compete to understand how these consumers consider, buy and engage with their own and rival brands. Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Verizon Wireless, DaimlerChrysler and other innovative companies rely on Compete's real-time insights to improve the return on their marketing investments.

Compete is headquartered in Boston, Massachusetts, with offices throughout the US. For more information, please visit http://www.competeinc.com/.

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