NEW YORK - Greenhill SAVP ("GSAVP") announced today that it has made a $5 million investment in Serious, Inc. ("Serious") as part of a $14 million round of financing. Greenhill SAVP co-led the investment with North Hill Ventures. Serious (www.serious.com), based in New York, is a privately held provider of digital publishing and marketing services with offices in New York, London and Singapore.

Serious' portfolio of intellectual property includes over 100 optical card patents in 60 countries. Applications of its proprietary technology include interactive gift cards, loyalty cards, pharmaceutical patient education cards, direct mail programs and collectible digital trading cards (CD & DVD Cardz). Serious' clients include Disney, Nickelodeon, BBC Worldwide, Virgin, ESPN, Best Buy, Circuit City, Electronic Arts, Indianapolis Motor Speedway, US Tennis Association, McKesson, InComm, Manchester United, Sony Pictures, New Line Cinema and Warner Brothers.

Brian Hirsch, Managing Director of Greenhill SAVP, said, "GSAVP's investment in Serious is consistent with the fund's focus on technology enabled services businesses. The management team at Serious has achieved rapid growth in a short period of time through a mix of creativity and a solid base of intellectual property. Serious' technology has a myriad of applications across a broad set of markets including stored value, direct mail, promotional marketing and collectibles to name a few which creates a tremendous opportunity to grow the business even further."

Serious CEO David Brown said, "Greenhill SAVP is a true value-added investor that Serious is delighted to have as a strategic partner. The firm will provide not only sound financial support and venture experience, but also brings a broad network of relationships with potential business partners to the table."

Greenhill SAVP (http://www.gsavp.com/) is Greenhill & Co., Inc's first venture capital fund. The Fund's focus is on early stage investments in technology-enabled services and business information services companies.

Greenhill & Co., Inc., founded in 1996, is a leading independent investment bank that provides financial advisory and merchant banking management services. It acts for clients throughout the world from its offices in New York, London, Frankfurt, Toronto and Dallas and its website is http://www.greenhill.com/.