Hot in succession to last year's nomination for its Manchester United 2006 DVD Cardz, Serious is thrilled to have been short listed for a Sport Industry Award 2007. Evidently history is truly repeating itself, because this year's nomination is also for a card produced for the same Premier League giants! The judging panel, chaired by John Inverdale, has short listed Serious' One United DVD Card in the 'Best Use of Digital Media in Sport' category.

The prestigious awards, (recognised as the Oscars of the Sports Industry), celebrate commercial achievement in UK sport and encompass the best of the sporting world, from TV sport commercials, sport sponsorship programmes, sport product marketing campaigns, through to sport news coverage etc. They attract over one thousand key decision makers from brands, media and governing bodies involved in the world of commercial sport, and will culminate on March 29th in a glittering evening of high-powered networking, hosted by a roster of the UK's most successful sports men and women.

The nomination comes at a time of major expansion for Serious as it now owns more than 100 optical card patents in more than 60 countries and brings Serious' total to five award nominations within the past 18 months of the company's career.